Penticton & Wine Country Tourism Sport Marketing Coordinator (Contract Position)

Posted: August 16, 2010

JOB DESCRIPTION

Penticton & Wine Country Tourism recently completed a five-year sport tourism plan in conjunction with the Community Sport Tourism Development Program through Tourism BC and 2010 Legacies Now. The plan was developed by working with local sport organizations and stakeholders in order to identify opportunities and priorities for sport tourism in Penticton. It also sets out objectives, strategies and tactics for taking advantage of these key opportunities.

Through a coordinated approach with sport organizations, local governments and the tourism industry, the Sport Marketing Coordinator will assist in developing, attracting, and staging sport tourism events, working within Penticton & Wine Country Tourism’s overall Destination Marketing Strategy. The Sport Marketing Coordinator will report to the Marketing Manager, Penticton & Wine Country Tourism.

Therefore, Penticton & Wine Country Tourism is seeking an experienced, well-qualified sport tourism professional, ideally with both sport and tourism experience.

Tasks may include but are not limited to the following:

1. Build/maintain positive relationships with event rights holders.
2. Implement a simple system for local sport organizations to use to approach accommodation properties for commissions for sporting events.
3. Build and research the list of potential sporting events for which Penticton can bid, beginning with the events identified by the working group as areas of opportunity.
4. Support the preparation of bids for selected sporting events.
5. After winning a bid, assist the event organizers with the business aspects of planning the event.
6. Assist event organizers in maximizing the tourism benefits of the planned sporting events.
7. Work with other Okanagan communities to identify joint sport event hosting opportunities.
8. Build a list of key influencers in the Penticton sport tourism community.
9. Implement ongoing communication and relationship building for local sport organizations, municipal council and staff, Penticton School Board, tourism businesses, and key influencers related to sport tourism.
10. Meet with the City of Penticton, Regional District and Ministry of Highways to review requirements for infrastructure and other improvements related to priority sport tourism opportunities.
11. Develop and implement event hosting seminars for local sport organizations.
12. Track organization capacity of Penticton’s sport clubs.

Compensation is commensurate with experience. Please submit your CV to: ** SPAM PROTECTION: JavaScript Required to see email address - If you have questions email: info @ imaginepenticton.ca (just delete the spaces). **, quoting “Application for Sport Marketing Coordinator” in the subject line.

Only those applicants who are qualified will be contacted for an interview. No telephone calls please.

Closing Date:  September 15, 2010

Register with our Local Business Directory

Posted: July 19, 2010

Penticton Business Owners,

On behalf of Penticton’s Economic Development office we invite you to register with our local business database in our community. As an organization, Imagine Penticton has a madate to support the enhancement, retention and attraction of business services in Penticton.The purpose of this database is to provide economic development services with a tool for measuring the local business climate and will assist us in planning and analysis of existing businesses in our community. 

You will benefit from registering with this database by means of free promotion and marketing through our e-newsletters, website news, and social media (twitter, Facebook, etc), as well as being contacted when business opportunities arise that are relevant to your company. There is no cost to register with the database, we just require the attached template to be filled out and returned to us at your earliest convenience.

Once complete, the template can be returned to us by fax at 250-492-6119.

 If you have any questions, please contact  Leanne Kruger at 250-493-3323.

Penticton Business Directory Template

Penticton Tourism & Chamber announce support to Ironman Triathlon

Posted: July 12, 2010

FOR IMMEDIATE RELEASE
July 8, 2010

Penticton Tourism Advisory Council & Chamber of Commerce announce financial commitment to Ironman Canada Race Society

The Penticton & Wine Country Tourism Advisory Council (TAC) has put its support behind the ongoing success of the Ironman triathlon by voting to give up to $17,500 to Ironman Canada. In return, Penticton & Wine Country Tourism will receive television advertising spots on TSN, website advertising and promotional spots from Ironman Canada, as well as access to Ironman Canada’s 25,000 name database.

“Ironman does so much for this community,” said Tourism Marketing Manager Jessie Campbell. “With this contribution, Penticton & Wine Country Tourism is demonstrating to Ironman Canada that the tourism community of Penticton stands behind this race today and into the future.”

The TAC is now looking to the community to match its funding efforts with another $17,500.

“The TAC and the Chamber of Commerce worked diligently to find this funding,” said Chamber President Cary Schneiderat. “We are now looking to our valued community partners to come up with an additional $17,500 needed to ensure Penticton continues to successfully host the Ironman Canada race.”

A group of local tourism and community stakeholders are leading the charge in collecting the remaining $17,500 needed to fulfill the Ironman Canada funding requirement of $35,000. Among those who will be reaching out to their membership is the Penticton Hospitality Association, Downtown Penticton Association and Iron Club, as well as the Penticton & Wine Country Chamber of Commerce.

For more information on how you can contribute, please call Barb Haynes at the Downtown Penticton Association at 250.493.8540, Barbara Schneiderat with the Penticton Hospitality Association at 250.492.8769 or Frank Darin  or Brian Wyatt with Iron Club at 250.492.4949.

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Media contacts:

Cary Schneiderat, President
Penticton & Wine Country Chamber of Commerce
T: 250.488.4644
E: ** SPAM PROTECTION: JavaScript Required to see email address - If you have questions email: info @ imaginepenticton.ca (just delete the spaces). **

Jessie Campbell, Tourism
Marketing Manager
Penticton & Wine Country Tourism
T: 250.490.2464
E: ** SPAM PROTECTION: JavaScript Required to see email address - If you have questions email: info @ imaginepenticton.ca (just delete the spaces). **